Fashion’s Night Out was really hyped up, so I was really looking forward to it. What a hectic night it turned out to be! My sister and I started out in the Herald Square area because there were fewer events going on there. I went to J.C. Penney, where they were doing something called “Miss For A Must” – people were given JCP gift cards in exchange for a “miss” from their closets. The old threads would then be donated to charity. I also scoped out Levi’s, which featured drinks and hors d’oeuvres catered by Canards and a performance by FUN; Fossil, where they were giving out sweets from Treats Truck and letting customers design their own tin IF they purchased a watch; and Gap, where they handed out flavored popcorn. I actually popped in for the sparkling drinks, which did not seem to exist. Talk about false advertising! At least they were running a special for the night (40% off any regular price item), unlike other stores. Bare Escentuals was giving makeovers, but only on HALF of your face! I guess that’s how they were trying to get people to buy the makeup, so they could finish the other half of their face. It felt like a regular night of shopping in Herald Square.
We decided to go downtown to SoHo next, where a bulk of the FNO events were happening. What craziness we found! Long lines for EVERYTHING. We just popped into a few stores (Levi’s, Guess, Aldo, Banana Republic, Desigual, Lucky, Express) onvBroadway, but I was so turned off by the crowds that we didn’t even hit most of the stores we’d mapped out. I didn’t dare venture down the side streets toward the high end stores – they made promises of carnival games, vodka, photo booths and celebrity appearances, so I knew I probably wouldn’t even be able to get in.
Maybe I should’ve gotten to the area earlier. I think it could have been a really fun night, but it’s not fun when everyone else around you is drunk and you’re functioning perfectly. A lot of the stores that were giving out drinks didn’t even card! I wonder how much underage drinking was happening. THEY definitely had a better time than I did. That aside, I was most disappointed by the lack of sales and specials. I’m not going to buy your stuff just because you gave me a couple of drinks and snacks, which I had to fight large crowds to get to. Sure, some people drank a lot, but no amount of alcohol will make people part with their hard earned dollars for stuff they don’t need. For future FNO events, good promotions and FNO-exclusive items are a must. I didn’t even find anything worth buying, so I’m not sure I’ll go again next year…Maybe if I go with people who actually know what they’re doing, so let me know!
A human mannequin-model at Manhattan Mall for J.C. Penney. Look how lovely she looks in this Mango maxi dress! No way I could ever wear something like that, being 5 feet tall and all.
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At Aldo on Broadway with Christian Cota, who collaborated with the brand to put out a fabulous-looking Fall 2011 shoe collection. Frankly, he looks more like a model than a designer!