H&M brings sustainability to the fashion forefront

Anyone else notice the (kind of) new Conscious Collection from H&M? Hint: it’s got a lot of lace and florals! As far as I know, there’s been a Conscious Collection since at least the fall/winter, but just in time for warmer weather, H&M’s rolled out a bunch of fresh styles. Love that this fashion giant is taking the initiative to bring sustainable style to the mainstream, breathing new life into post-consumer waste by “upcycling” it into covetable pieces. Even better, you can snag some of them for ten bucks or less.
.

A lot of the styles have since sold out, but what I’m after is something with this simple peach floral print on it. There are at least five pieces with this very same print, but I’ve tried them all on and unfortunately they fit me terribly. Either way, props to H&M for setting a bold standard in the mass retail industry. Can’t wait to see what they roll out next!

Advertisements

One thought on “H&M brings sustainability to the fashion forefront

Give your two cents!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s